The ‘you attitude’ is writing style that emphasizes readers rather than the
writer. To write business letter we should not focus or put our self in the place
of receivers. Their desires, problems, circumstances, emotions and probable
reactions are to be taken into consideration. Business letter must be written form
‘you viewpoint’ instead of ‘I or we viewpoint’. You viewpoint emphasize
reader’s interest and help to win the reader’s mind and attention.
1. I or We attitude: We are sure that our view discount policy will
attractive to you.
You attitude: You will surely appreciate new discount policy.
2. I or We attitude: I am happy to hear that you have selected our
You attitude: Thank you for giving us the opportunity to serve you.
3. I or we Attitude: I will give you 10% discount
You attitude: You can get 10% discount